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COSTUMER SERVICE IN THE US

PROJECT DETAILS

A leading Italian supermarket chain, il Gigante, wants to understand the pros and cons of the Customer Service attitude in the US supermarket chains. Interviews to shoppers and a deep analysis of their reaction is the key winning point of this job.

PROJECT SPECIFICS

MARKET RESEARCH
MARKET ANALYSIS
SHOPPING BEHAVIOR
SHOPPER ATTITUDE
DATA ANALYSIS

Other Case History

CASA DOLCE CASA

BREAD CONSUMPTION & BUYING

CONVENIENCE STORE

FRANCHISING VS. AFFILIATING

LOYALTY CARDS & EXPECTATIONS

MI GARBA